Chapter 2

Chapter 2

Adaption to writing

#Need for Adaption

(1). Visualizing the reader

-To know early about reader’s attitude, mental frame, education l level etc.

(2). Techniques of adapting

-writing according to level of people writer must know communication channel or media and corporate culture of the firm.

(3). Adapting to multiple readers

- For different level of people write down in the lowest level to minimize the problem.

(4). Governing role of adaption

-follow the simplicity

-follow the guideline of good writing techniques.

# Suggestions for selecting words:

1. Use familiar word

2. Use technical word with caution

3. Choose short word

4. Select words with the right strength

-Use rich words/ up to date words.

5. Use active voice

6. Avoid ambiguous (not clear>regularly) words

7. Use concrete language

- Use of simple sentence.

# Suggestions for using non-discriminatory words / sentences.

1. Gender neutral words:

-Avoid using masculine pronouns. ( he, his, him)

If any customer pay’s bill promptly, he will be given discount.

-Avoid words derived from masculine words

Chairman Chairperson

-Avoid words that lower status by gender.

Female Lawyer Lawyer

2. Avoid words which stereotype by race, nationality

-don’t hurt the minority.

3. Avoid words that heart disable person

-Need not use special / other words specially for disabled person.